Two strong brands. One passion. sailfish and DATEV Challenge Roth are joining forces - and together they are bringing fresh momentum to the triathlon world. From now on, sailfish is the official swim partner of the world's biggest long-distance triathlon.
A partnership that connects
The DATEV Challenge Roth has been considered the ultimate triathlon for decades. The event inspires tens of thousands of athletes and fans from over 100 nations every year. With sailfish, a brand has now been added that stands for quality, passion and performance in the water like no other.
"We are delighted to welcome sailfish as a new swim partner to the Home of Triathlon," says Race Director Felix Walchshöfer. "sailfish is not just a supplier, but a partner who shares our passion and wants to play an active role in shaping it."
sailfish founder Jan Sibbersen also emphasizes the importance of this collaboration:
"Challenge Roth is the ultimate in triathlon - a German, family-run institution with global appeal. That fits perfectly with sailfish. And as a native of Franconia, I am extremely proud that what belongs together is finally coming together."
Exclusive Roth collection & joint events
The new partnership will be accompanied by an exclusive Roth swimwear collection that captures the spirit of the race in a unique design. Athletes can also look forward to numerous joint activities - including community events such as the sailfish Swim Night, which creates a real triathlon atmosphere months before the start as part of the kick-off weekend.
Safety on race day: the sailfish Race Day Guarantee
A special highlight is the new sailfish Race Day Guarantee: If a wetsuit ban applies on July 5, 2026, all starters who have purchased their sailfish wetsuit via sailfish.com will receive a 50% discount on all swimskins - directly on site at the sailfish stand at the Expo.
So nobody is taking any risks: Whoever starts with a sailfish neo is perfectly prepared in any case.
"Roth is one of the most memorable races I've ever done. The atmosphere is on another level. Having sailfish become Challenge Roth's official swim partner is great to see. I know firsthand how dedicated sailfish are to pushing performance in the water."
-Sam Laidlow, winner of the DATEV Challenge Roth
About sailfish
sailfish has stood for the highest quality, innovative technologies and a genuine passion for swimming for over 15 years. With a wide range of products - from wetsuits and swimskins to training essentials - sailfish unites athletes worldwide in a strong community.
About the DATEV Challenge Roth
DATEV Challenge Roth is the heart of the global triathlon community - a sports festival that sets standards year after year. On July 5, 2026, over 3,000 individual starters and thousands of relay participants from over 110 nations will once again line up at the start to fulfill their triathlon dream.
Do you also dream of competing in Roth?
We make it possible! Together with DATEV Challenge Roth, we are giving away the last starting place for the 2026 race - the most legendary long-distance triathlon in the world.
All you have to do is shop at sailfish.com for at least 100 € during the campaign period and agree to take part in the competition. You're already in the running for your start in Roth!
Roth & Pfungstadt, December 05, 2025
