The end of the open-water season is one of the most underrated times of the year to buy new gear. Just when many swimmers are already thinking about packing their equipment away, it is worth looking ahead to next year, especially during the sailfish Summer Sale 2026 from August 13 to 24. Here is why that makes sense and what you should look out for.
Why the end of the season is a good time to buy
At the end of the season, you know better than ever how well your current equipment really performs. You have spent an entire season swimming, training, and racing, so this is exactly when you notice what is missing or no longer works for you. These insights are still fresh, and the Summer Sale gives you the opportunity to act immediately instead of waiting until spring, when demand rises again anyway.
What is especially worth buying
During the promotion, you can save up to 20% on regular wetsuits and up to 30% on other selected products. This makes two things particularly worthwhile: first, upgrading to a higher-quality wetsuit model that you might otherwise have bought later at full price. Second, adding equipment and accessories that wear out quickly with regular use, from swimming goggles to practical training gear. Almost the entire range is included in the sale.
Buy now, benefit next year
A wetsuit or a good pair of swimming goggles does not lose its value over the winter. Buying now means you can start the new season in spring with suitable, carefully selected equipment already in place, without the usual spring shortages in popular sizes and without last-minute stress before your first open-water swim. This is especially useful when buying a wetsuit, where size and fit are crucial, as it gives you the time to choose carefully.
When does the sale end?
The Summer Sale ends on August 24, 2026, at 11:59 p.m. After that, regular prices will apply again. If you have a particular model or size in mind, it is worth deciding early, as popular sizes are usually the first to sell out. You can find all discounted products on the Summer Sale page.
Frequently asked questions about when to buy
Is it really worth buying at the end of the season?
Yes, because you still clearly remember what is missing from your current setup, and equipment such as wetsuits or goggles does not lose its value over the winter.
How much can I save during the Summer Sale?
Up to 20% on many wetsuits and up to 30% on other products.
How long can I shop the sale?
Until August 24, 2026, at 11:59 p.m.
Is everything discounted?
Almost the entire range is discounted.
Enjoy your swim.
